Businessmen should guide consumers to seek truth from facts. consumers worry about 925 pure silver ornaments to be black, this is the most common psychological for silver consumers. But in order to strive for sales, manufacturer will often exaggerate its commitment, such as "never fade, and never fade" etc, those do not accord with the actual commitment which can cause consumers are lack of scientific understanding of silver ornaments.
So they will have high expectations, and when the actual wearing is not consistent with commitment ,it can produce a kind feeling of being cheated or fake for consumers, so that theywill find businessman for returns or replacement. Finally the only loser is merchants themselves, and also effects the reputation of merchants, resulting in sales is not ideal. So, in the sales process, merchants should properly guide consumers to realize "it is normal that 925 silver ornaments will become black , but if pay more attention to maintain can completely make 925 silver ornaments last shine."
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